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Rebuilding the Future of Football in Pakistan

The Pakistan Football League (PFL) is committed to transforming Pakistan’s football ecosystem by creating a professionally structured, commercially sustainable, and globally competitive league.

Our mission is to nurture local talent, develop world-class facilities, introduce international best practices, and provide a transparent governance framework that elevates the standard of football nationwide.

Through strategic partnerships and long-term investment, the PFL aims to inspire the next generation of athletes and position Pakistan as an emerging force in global football.

Executive Board

Welcome to the Executive Board section of PFL UK HOLDINGS GROUP LIMITED.

The PFL Executive Board is composed of highly experienced and visionary individuals who are committed to driving the success of the Pakistan Football League (PFL) and ensuring its growth and sustainability. Each member brings unique expertise and a shared passion for football, making our board a formidable force in shaping the future of the league and our business enterprise.

Our Executive Board is responsible for strategic decision-making, overseeing operations, creating business pipelines and implementing innovative initiatives to elevate the PFL to new heights. With a deep understanding of the football industry and a strong focus on creating a world-class franchise football league in Pakistan, our board members work diligently to foster a culture of excellence, integrity, and professionalism within the organization.

Ahmer Kunwar

President and CEO

Farhan Junejo

Chairman

Zabe Khan

PFL Technical Director

Hadi Anwar

Board Member

Melanie Grace

Director of Communications

Media Center

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